critical perspective


what is wrong with the hypodermic syringe theory?

  • Audiences have different social backgrounds and life expirences so people will react to media differently

Negative effect of my music video:

  • Drug influnces is cool

Active Theories

Reception Theory: Reception theory is a version of reader response literary theory that emphasizes each particular reader’s reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models.

Preferred reading of my target audience who have an interested in being a stoner, being rebellious, men.

Oppositional audience: Old people, People who dont agree with drugs.

Negostiated: People living in the 60s might disagree with the content.


Cultivation Theory: Cultivation theory examines the long-term effects of television. “The primary proposition of cultivation theory states that the more time people spend ‘living’ in the television world, the more likely they are to believe social reality portrayed on television.”

Uses & Gratifications Theory: Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. … It assumes that audience members are not passive consumers of media.

Catharsis: The large amount of violence in the mass media is often justified by the concept of catharsis. The word catharsis comes from the Greek word katharsis, which literally translated means “a cleansing or purging.”

Suspension of Disbelief: The term suspension of disbelief or willing suspension of disbelief has been defined as a willingness to suspend one’s critical faculties and believe the unbelievable; sacrifice of realism and logic for the sake of enjoyment.





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