The Daily Mail

  • In 1887 the journalist Alfred Harmsworth formed a new publishing business
  • The Daily Mail was the first newspaper in Britain that catered for a new reading public that needed something simpler, shorter and more readable than those that had previously been available.
  • With the strong interest in the Boer War in 1899 sales went to over a million.
  • Harmsworth encouraged people to buy the newspaper for nationalistic reasons making it clear to his readers that his newspaper stood “for the power, the supremacy and the greatness of the British Empire”.
  • Harmsworth also used his newspapers to promote inventions such as the telephone, electric light, photography, motorcycles and motor cars. He was so passionate about cars that Harmsworth prohibited the editor of the Daily Mail from reporting automobile accidents.
  • conservative is the political alignment
  • Based on its readership statistics, the Daily Mail’s target audience is lower-middle-class British women. However, the paper’s promotional gimmicks, prizes and contests, and low price make it appealing to lower-middle-class readers in general.
  • On 16 July 1993 the Mail ran the headline “Abortion hope after ‘gay genes’ finding”. Of the tabloid headlines which commented on the Xq28 gene, the Mail’s was criticised as “perhaps the most infamous and disturbing headline of all”.
  • 2001, February: Businessman Alan Sugar was awarded £100,000 in damages following a story commenting on his stewardship of Tottenham Hotspur Football Club.
  • There have been accusations of racism. In 2012, in an article for The New Yorker, former Mail reporter Brendan Montague criticised the Mail’s content and culture, stating: “None of the front-line reporters I worked with were racist, but there’s institutional racism [at Daily Mail].”
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