Notes on the article: These are the uk newspapers failing to tackle the switch to digital

  • Even though the digital media is replacing british news  papers, the uk newspapers will actually see advertising revenue growth next year by “1% to £1.42 billion” since 2007- “less than GDP” “still feeble” due to digital ad spend
  • The mailOnline and Guardian are the two biggest digital English Language newspapers in the world
  • Even though companies want to change from paper to digital, the staff put their time and resources into making a paper

The Guardian

  • The guardian first launched a mobile app in 2009 and they were the first publishers to launch a news service on google glass
  • Guardian news & Media narrowed its losses to just over £30 million in the year to the end of March as digital revenues grew almost a quarter(24%) to £69.50 million
  • They are looking to increase revenues via subscriptions in the form of its member scheme: asking readers to pay between £15 to £60 a month for access to live events and entry into a a new Guardian space venue
  • only one negative aspect is that the guardian have a lot of staff who are over paid but under perform, they cant get rid of them because of the union, so this toes the guardian from making a change because they haven’t employed mnay young people

The Daily Mail

  • The daily mails, MailOnline is the biggest newspaper website, attracting a “193 million users” in October
  • MailOnline is forecast to make £60 million in digital revenues this year
  • Mailonline is currently the fourth most-visited content site in the US
  • Print sales down 5.33% to 1.66 million in October
  • Uks most complained about newspaper

The daily Mirror

  • The company have launched a number of brands including: the buzz feef styles, USVSTh3m, data journalism project Ampp3d and football site Row Zed
  • hired a number of recent editorial and digital hires, focuss on acquiring the next generation of readers
  • Digital publihong revenues were up 44% year on year in the 17 weeks to October
  • sites must look t scale to attract digital advertisers, its national newspaper group marked a 124% incrwase in the daily unique browsers to 3.6 million in October
  • Daily mirrors print sales are in decline: down 7.68% year on year to 936,577
  • 12% drop in print advertising across all its titles.

The Daily Telegraph

  • Struggling with the transition from print to digital,one problem is the paywall, journalists know that when they publish something great its reach will be limited
  • Metered digital paywall: pay from £4 a month for unlimited website and mobile app access. Those not paying get access to a limited number of articles each month
  • The Daily Telegraph is the last remaining national newspaper to keep the large broadsheet format, circulation was down 9.21% to 498,484 in October. Despite the drop the telegraph is till the the uks most profitable quality news paper, reporting a £2.7 million increase in overall operating profit to £61.2 million in 2013.

The financial Times

  • “extremely aggressive — and extremely expensive — paywall. This has brought joy to the company’s finance office, but the editorial side is less enthusiastic: Very few people read the FT as a result.”
  • Web says FT has 17 million visitors per month compared to the WSJ’s 59 million.
  • Young generation workers but whether management Will let them.

The sun

  • The Sun is in a period of transition on many fronts: Publisher News UK (formerly News International) is still reeling (and paying the legal bills) from the News of the World phone hacking scandal that forced the closure of the Sunday tabloid in 2011; daily print sales of The Sun dipped below 2 million for the first time in its modern history in October (according to ABC); and staff and readers are currently adjusting to its recent paid-for digital strategy.
  • Since going behind a paywall last year, The Sun has shed visitors. It currently has 225,000 digital subscribers, the majority of which are billed at £7.99 per month, down on the 30 million uniques it was reporting when the site was free to access, according to comScore.
  • the newspaper gets access to more data about its readers to be able to offer advertisers more sophisticated targeting.

The Times

  • Only 5.4 million visitors a month see the site online.
  • This month, News UK subsidiary Times Newspapers (which owns both The Times and Sunday Times) reported its first annual profit in 13 years, up from a loss of nearly £6 million in 2013.
  • On the news side, The Times is a place that writers and editors want to leave, preferably for somewhere like the Telegraph or the FT

The independent

  • Launched the i100, a site that blends BuzzFeed’s and Reddit’s style, as the Indy looks to capture younger readers. Alongside traditional banner and MPU ads, like BuzzFeed, i100 also offers native advertising in the form of sponsored articles.
  • While all Independent websites are free to access currently, The Independent newspaper editor Amol Rajan is open to rolling out a metered paywall further down the line.
  • The Independent’s circulation decline has been terminal for some time (down 10.9% to 61,527 in October, according to ABC), but it launched the i (which has fewer pages and offers bite-sized news snippets for the cost of just 30p, compared with £1.40 for the Independent) in 2010. After a strong start, from a low base, that title is down year on year too (-4.12% to 284,369,) but its introduction means the Independent brand as a whole still fights a fairly good fight versus the other quality titles when both those circulations are added together.

The Daily Express

  • The Express was once co-equal with The Mail.
  • But mismanagement has left the Express’s online audience growing in single-digit figures year on year (up 4.53% to 788,924 in October, according to ABC) — leagues behind the reach of its closest competitor in terms of editorial mindset, the Mail Online.
  • Print circulation-wise, The Daily Express is also shedding readers, with its average print sales down 10.18% year on year to 461,873 in October, according to ABC.
  • staff were told in July print editorial roles would be cut from 650 to 450 as the Express newspaper group (which also owns The Daily Star) looks to hit a £14 million cost savings target.
  • The Daily Express is tipped to turn its back on The Conservatives to support UKIP for the 2015 general election, after Desmond reportedly donated £300,000 to the party.  The Daily Express is already pro-UKIP in much of its editorial coverage, a support underlined in October when Express Newspapers brought on board UKIP peer Lord Stevens as deputy chair.

 

 

 

 

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